What language are you speaking?

Ok, there’s ‘negative’ ….and then there’s NEGATIVE. Truly, is an attack on McCain’s health care plan equivalent to character assassination?

God love the U-Wisc. Advertising Project, but it does demonstrate the degree to which I’ve always believed “social science” to be an oxymoron. Despite its best intentions, it usually does a great disservice by trying to quantify the qualitative.

(forgive the alignment on the illustration below – full graphic at this link also included above >multimedia popup on the left – which has proven elusive in posting directly here):

The New York Times
October 18, 2008
The Content of the Campaign Ads


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Copyright 2008 The New York Times Company
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