2015 marked my 4th year not-in-a-row at South by Southwest. My observations from last year still largely hold true, though this year some of the crowds seem to have staved off (Mykel, my Austinite buddy, speculated that some of this may be from key sponsorship changes this year – from Chevrolet to Mazda and from Frito-Lay to…McDonalds…) and I’m not going to disagree: I sure didn’t head over to the Golden Arches area. That said, there is such a plethora of rich, meaningful content and amazing people all in one spot, it still deserves a go. Continue reading →
It’s hard not to love Gilda Radner or SNL. And I’ll go one step further: for me, it’s impossible not to love Emily Litella. She never understood why people made such a fuss over things.
In 2015, I think Emily would be asking what all the fuss is about remote working (or maybe she’d ask what the fuss is about demote twerking…hint: you need to watch those episodes to understand).
Distributed teams really got their legs with the advent of open source projects and are becoming increasingly mainstream…but are not without their drama. My short presentation at yesterday’s always-awesome Forward 2 conference dispels some common fears and myths about remote work, and provides some tips on making distributed teams awesome. Enjoy!
Over the past year I’ve had the pleasure of getting to know Adam Benayoun and the Binpress team. Their mission to clarify the meaning and value of “free and open source” resonates well with what we were doing at WebFWD.
In Q1, I continued to support developers when I joined Mozilla’s Developer Relations group, and continue to support Binpress in its efforts to help open source developers build sustainable businesses.
The latest iteration of this support came this week, when the team asked me to participate in its first event, “Marketing to Developers.” Lest you think this sounds specious given the Developer DNA aversion to anything smelling of marketing (read Microserfs as classic reference point). While I thought I was novel in spontaneously describing many of our WebFWD startups as “D2D” in 2012, my friends at SFBeta industrialized the term earlier this year. The startup world is deciding that is ok to be explicit about something that has been happening for years: marketing and selling to developers. There’s even a D2D program in SF (and probably lots more popping up).
The team was able to attract 150 people to this event, along with some great speakers. Neeraj Gupta kicked things off with an overview of how Appcelerator has built their developer community over time. Next up was Kelly Shearon, who did a fantastic job sharing some basic tenets of marketing (e.g. if the product is bad, no amount of marketing lipstick will help; marketers must have empathy, etc.) – all shared with some fun edgy Github-esque slides.
Rounding out the evening (and hopefully a complement to Neeraj’s kickoff talk) was our panel featuring Amber Feng, Slava Akhmechet and Thomas Sarlandie. As the panelists represented Stripe, RethinkDB and Pebble respectively, my job as moderator was to tease out some of the good, the bad and the avoidables for building developer communities.
Some of the takeaways:
Interested in keeping the learning up? Join Binpress’ newly-formed “Marketing to Developers” meetup group where the slides will be posted and future events will happen.