Category / business

by Diane Tate

Best Places To Work

I’ve worked on employer branding at Schwab, Mozilla and continue to support it within Salesforce‘s technology org. Some core employer brand programs I’ve ran include entering employer ratings competitions (I have some issues with these but they are certainly a proxy), managing Glassdoor ratings, and getting general coverage and endorsements for being a great employer.

So when I saw this CNBC coverage of Hubstaff as a Top Remote employer, I was intrigued and, as many would, headed over to Glassdoor to hear what employees were saying directly.

It was here that I encountered perhaps a closer real-world analogy to this beloved @DPRK_News account than the real deal: an HR response to this employee’s review on Glassdoor (screenshots for posterity):

by Diane Tate

Do not Link

Unsurprisingly, the enterprise which commodified endorsements continues its profitable human engineering. The latest discovery: training humans to dig down for the thing they want, rather than simply offering it to them.

The reason any self-respecting UX professional would diminish these natural human tendencies is the 2010s most notable invention: growth marketing. It all becomes normal once we are trained.

This may explain this enterprise’s fondness for the producer of the Turk and the Warehouse.

by Diane Tate

It me (and us).

Anyone who knows me IRL also knows I’m a strange outlier because I don’t just like to public speak. I love it.

So when the Arc.dev’s “Mastering Remote” folks asked me to join their podcast I was ALL IN. A podcast that focuses on remote work culture, Christine and I decided to talk about the employer branding work I’ve been doing. It was a great (and very fun) opportunity to synthesize so much of the work over the past two years. Full podcast and summary of that is here.

Employer Branding Is Fun (spot the bagel?)

And then earlier this month, my awesome manager Mardi invited me and my coworker Brianna to share how we collectively have worked to improve the employee experience at Mozilla. Like all people-related things, it’s well, never just “one” thing. And importantly, we again had fun. And we hope the 500 or so attendees did too. Check it out here.

Addendum: rather than create an entirely new brag post, i am just adding this super fun interview I did with Julia Levy for The Switchboard!