2015 marked my 4th year not-in-a-row at South by Southwest. My observations from last year still largely hold true, though this year some of the crowds seem to have staved off (Mykel, my Austinite buddy, speculated that some of this may be from key sponsorship changes this year – from Chevrolet to Mazda and from Frito-Lay to…McDonalds…) and I’m not going to disagree: I sure didn’t head over to the Golden Arches area. That said, there is such a plethora of rich, meaningful content and amazing people all in one spot, it still deserves a go. Continue reading →
It’s hard not to love Gilda Radner or SNL. And I’ll go one step further: for me, it’s impossible not to love Emily Litella. She never understood why people made such a fuss over things.
In 2015, I think Emily would be asking what all the fuss is about remote working (or maybe she’d ask what the fuss is about demote twerking…hint: you need to watch those episodes to understand).
Distributed teams really got their legs with the advent of open source projects and are becoming increasingly mainstream…but are not without their drama. My short presentation at yesterday’s always-awesome Forward 2 conference dispels some common fears and myths about remote work, and provides some tips on making distributed teams awesome. Enjoy!
“Developers hate being marketed or sold to” per the muse of common knowledge. It’s not surprising, then, that those charged with doing just that have a job title that explicitly omits any mention of this kind of activity. Oddly, stirring up images of religious zealotry was more palatable for those in the tech world when Apple Computer kicked off the idea of technical ‘evangelism’ in the last century.
Of course, things have changed since the Mac SE. ‘Developers as customers’ is becoming increasingly mainstream, no longer confined to the stodgy enterprise with long sales cycles and formal necktie cultures. D2D has gone indie along with the web and mobile devs it targets.
I’ve had the fortunate opportunity to attend a few events at the developer-centric accelerator (or more precisely, “community for developer-focused entrepreneurs”) HeavyBit this year thanks to my brilliant developer marketer content strategist journalist friend Dana (us biz people deal with job title complexities as well). Today they helped produce DevGuild, an unconference dedicated to unpacking what in the heck this “developer evangelism” thing really is.
So what happened? First, the introductory talks:
- Not fully knowing your product
- Not creating a feedback loop between your audiences and your product teams
- Too much coffee (I totally don’t understand this one but apparently it can make you a jittery presenter 😉 )
- Not practicing enough (you must know your code inside and out before demoing it)
- Not allowing your audience to help you answer objections
- Not venturing out of your comfortable social circle
- Not being a good host aka BUY THE BEER
Next we shifted into our Unconference segment. Here are some of my takeaways from both the two breakout sessions I attended (metrics + using “non-marketing speak”) as well as the whole day:
At Mozilla, we think of much of our work (and certainly our evangelism work) in terms of “quality relationships.” This definitely syncs up with the thinking at DevGuild. And we can always do better. Thankfully as social media becomes woven into the fabric of all kinds of corporate outreach, the job of evangelizing in ways outlined above grows easier, as evangelists become less broadcast mouthpieces or talking heads, and emerge instead as accessible individuals who struggle themselves with the tech and engage in conversations rather than marketingspeak.
In German, there is a distinction: “Werbung” could mean advertising, but also trying to get someone on your side. “Reklame” means pure advertising. We should do more Werbung and less Reklame.
Thanks to HeavyBit for putting on a great event. If you want to see others’ Tweets, check out the Eventify tweet summary (great tool, not because I’m listed as top contributor ;).