I’ve worked on employer branding at Schwab, Mozilla and continue to support it withinSalesforce‘s technology org. Some core employer brand programs I’ve ran include entering employer ratings competitions (I have some issues with these but they are certainly a proxy), managing Glassdoor ratings, and getting general coverage and endorsements for being a great employer.
So when I saw this CNBC coverage of Hubstaff as a Top Remote employer, I was intrigued and, as many would, headed over to Glassdoor to hear what employees were saying directly.
…which is probably the first Tweet I’ve ever had get RTd or Favorited more than 3 or 4 times. As of this writing, this is close to 1,000 RTs and 800 Favorites.
I pretty much just watched the fun happen without trying to intervene or analyze. All I know is very early on someone I know well favorited it:
But only now, as I reflect a smidge on the data, do I see that he was actually technically the “second” favoriter. I don’t think he saw the original though (and, have no idea how she saw it either!):
I suspect precise chronological order is not directly tied with ‘virality’ (which is not likely linear, but is rather something like superlinear). So here’s a thanks to sonal for at least teeing up the fun.
Conclusions? Well, people either really love IFTTT; really hate email; both, or…given all the social media analytics power and strategy I put into this, this is likely the best (though I wouldn’t mind it happening again ;):