Geeks marketing to geeks


Maybe it works?

Sometimes I actually encourage denial

Not only is it so much more alluring than reality….but I’m finding that in certain cases, it may yield positively for society!

1) “Sen. Barack Obama has widened his lead over Sen. John McCain, according to CNN’s latest “poll of polls.” – yeah, while this may not be the case in November, this is TRUE as of 9:18 a.m. EDT, Fri September 19, 2008 so I’m sucking the marrow out of it and snuggling it close as long as I can so I can be in my happy place if only for just a little while longer.

As promised, the following two cases of denial may actually yield some real, positive societal results:

2) “I’ve got to be honest with you,” Christopher Gruber, a vice president who oversees admissions at Davidson College, told me. “I’m not spending a ton of time navigating those student-driven sites. It’s too much to manage. My sense is that the traditional big players, like Princeton Review, are the major sources for online information too, in part because those are the names that parents still recognize.

Don’t stop believin’, Christopher. We won’t go into the fact that parents aren’t the only market segment, and they’re certainly not the …future…one…

3) ““SVG support is something that we have been evaluating for some time,” Microsoft said in a statement. “We recognize the demand for vector graphics from Web developers, and realize this is a high-priority demand.”

As Matt said…

“We recognize the demand for vector graphics from Web developers, and realize this is a high-priority demand…” but we just don’t care.

…and thank Someone for that: perhaps MSFT’s resistance to creating usable products will, in fact, finally be met by justice, and Apple in fact wasn’t so wrong to exclude IE in its MobileMe strategy???

Microsoft’s IE market share drops again

September 3, 2008 (Computerworld) Microsoft Corp.‘s Internet Explorer lost nearly a full percentage point in market share during August, the browser’s biggest drop in three months, a Web metrics firm said today.

IE’s rivals — Mozilla Corp.‘s Firefox, Apple Inc.’s Safari and Opera Software ASA‘s Opera — all extended their shares at IE’s expense last month…

….IE’s August drop was the second largest for the year, lower only than May’s 1.1-percentage-point fall.

“I can’t really explain what happened,” admitted Vince Vizzaccaro, Net Applications’ executive vice president of marketing. “Perhaps there was some relationship with the launch of IE8 Beta 2. If users are looking at IE8, maybe they’re looking at other browsers at the same time, trying to decide which one to use.”

Vince, I know you’re a marketing guy and have to say that – and that’s great! Don’t stop believin’ either!

is it "Me" or….



…isn’t one of the purported benefits of MobileMe integration with your office (as in CAPITAL “O” ….MS Office …yeah, had to type it ugh) apps? You know, the Outlook calendar integration and all….but when I try to log in to MobileMe at work, it tells me I need to use Firefox or Safari.

Now of course we know IE is inferior as are most MS products but again, wasn’t this kind of integration the benefit of MobileMe? Did anyone do a workflow analysis?? I propose AAPL start addressing that before going on to get a more serious name for the product.