Unsurprisingly, the enterprise which commodified endorsements continues its profitable human engineering. The latest discovery: training humans to dig down for the thing they want, rather than simply offering it to them.

The reason any self-respecting UX professional would diminish these natural human tendencies is the 2010s most notable invention: growth marketing. It all becomes normal once we are trained.

This may explain this enterprise’s fondness for the producer of the Turk and the Warehouse.