Geeks: I love geeks! Consider, for example, the 2002 findings from Scotland academics:

ß =	(An)2 x d(S + 1) √L x (Vo)2

where:

• An is the number of servings of alcohol
• S is the smokiness of the area on a scale of 0 – 10
• L is the lighting level of the area, measured in candelas per square meter, in which 150 is normal room lightning
• Vo is Snellen visual acuity, in which 6/6 is normal and 6/12 is the lower limit at which someone is able to drive
• d is the distance between the observer and the observed, measured in meters [source: BBC News]

The formula works out a “beer goggle” score ranging from 1 to 100+. When ø = 1, the observer is perceiving the same degree of beauty he or she would perceive in a sober state. At 100+, everybody in the room is a perfect 10.

I, too, yearn to deconstruct my desires, sentiments and choices so neatly. For example, I know that my standards in food considerably deteriorate (or shall I just say “change” to stay all copasetic?) when I’ve just done a spin class…when the options at a certain hour are few…so perhaps I could even assign a relative weighting to X watts exerted, contending with a constraint of Y miles in available edible options and Z minutes of time elapsed since aforesaid watts were exerted….

But would all of this knowledge really change my behavior? I think it would just make the goggles that much more transparent. And transparency often leads to accountability, which typically aspires to some sort of behavior change.

*Behavior change.* Guess I’ll be keepin’ those goggles on. With my eyes wide open, of course.