That’s how I described my first IGNITE talk experience on LinkedIn. I left out “tons of thought, work and practice” as IGNITE founder Brady Forrest made himself available tirelessly to help birth our individual talks (me while visiting my mom in 110-degree Tucson — thanks for giving me feedback as I practiced with you mom! <3).
p.s. how awesome is Club Fugazi
I’ve worked on employer branding at Schwab, Mozilla and continue to support it within Salesforce‘s technology org. Some core employer brand programs I’ve ran include entering employer ratings competitions (I have some issues with these but they are certainly a proxy), managing Glassdoor ratings, and getting general coverage and endorsements for being a great employer.
So when I saw this CNBC coverage of Hubstaff as a Top Remote employer, I was intrigued and, as many would, headed over to Glassdoor to hear what employees were saying directly.
It was here that I encountered perhaps a closer real-world analogy to this beloved @DPRK_News account than the real deal: an HR response to this employee’s review on Glassdoor (screenshots for posterity):
Unsurprisingly, the enterprise which commodified endorsements continues its profitable human engineering. The latest discovery: training humans to dig down for the thing they want, rather than simply offering it to them.
The reason any self-respecting UX professional would diminish these natural human tendencies is the 2010s most notable invention: growth marketing. It all becomes normal once we are trained.
This may explain this enterprise’s fondness for the producer of the Turk and the Warehouse.