Dave McClure has called the current startup environment a “Geek Renaissance” for good reason: capital, resources and expertise on starting a tech company abound, reducing much friction in the product development process. But as Danielle Morrill astutely tweeted, (paraphrase) starting up is different from becoming a healthy business.

Today I had the usual pleasure of sharing at the HTML5DevConference my thoughts on how developers can set proper expectations, while at the same time increase their odds by availing themselves of the buffet in today’s renaissance. The ensuing discussion was perhaps even more fun than this chat, touching on the importance of user research and how the “grand slam” outcome may not be for everyone.

Enjoy!