I’ve worked on employer branding at Schwab, Mozilla and continue to support it within Salesforce‘s technology org. Some core employer brand programs I’ve ran include entering employer ratings competitions (I have some issues with these but they are certainly a proxy), managing Glassdoor ratings, and getting general coverage and endorsements for being a great employer.

So when I saw this CNBC coverage of Hubstaff as a Top Remote employer, I was intrigued and, as many would, headed over to Glassdoor to hear what employees were saying directly.

It was here that I encountered perhaps a closer real-world analogy to this beloved @DPRK_News account than the real deal: an HR response to this employee’s review on Glassdoor (screenshots for posterity):